by Clara DeRosier, Executive Director
Coming this spring you will begin to see some changes with the Association. As you know, we have said farewell to the Minnesota within the name of the Association. As we continue down the marketing and rebranding path, here is what else you will begin to notice:
Our logo/mark: A new logo has been created for the Electrical Association. The new logo comes with a lot of thought and meaning in regards to how we want to be positioned in the industry. A few words that our new brand will convey: confidence, trustworthy, approachable and knowledgeable.
Website: Our website is getting a complete overhaul. Everything from the colors and look to the functionality. We want to ensure our site is attractive and intuitive so users can find what they need quickly.
Brochures: With a new logo comes updated content, brochures, marketing rack cards, etc. All pieces that the Association uses to promote programs and services will be getting a facelift.
Publications: This very piece that you are reading will look different next time. We will just be changing the look at this point and in 2021 you will see a launch of a different type of publication.
Conferences: We have begun making changes in this arena last year as we launched the 1st Annual Partner and Profit Event with great success. You will continue to notice different formats, ideas and volunteer opportunities throughout the upcoming year.
On the note of conferences, I want to share with you the format of how we will meet in the Spring of 2020. Plan your schedule accordingly!
Tuesday, April 14
CE Training: Join us for any CE training that you may still need to get. We will be providing all of the Continuing Education Training for the NCEL (Minneapolis Convention Center)
Hospitality Suite: Meet with Electrical Association members in the Hospitality Suite (Millennium Hotel, Minneapolis)
Wednesday, April 15
MORE CE Training: Join us for any CE training that you may still need to get. We will be providing all of the Continuing Education Training for the NCEL (Minneapolis Convention Center)
Visit Booth 811: We will be launching the new brand! Logo, colors, brochures, etc. Stop by and see the NEW look for the Electrical Association (Minneapolis Convention Center)
Association Committee Meetings: If you have ever been interested in sitting on a Committee with the Association, let me know and you can see what it is all about on April 15 (Millennium Hotel, Minneapolis)
Thursday, April 16
PJ Fleck: Listen to the Gophers head football coach at the NCEL breakfast where PJ Fleck will be giving an inspirational Keynote (Minneapolis Convention Center)
Safety: Attend 3 hours of Safety Training with us at the EXPO (Minneapolis Convention Center)
NCEL Expo: Walk the largest regional gathering of electrical professionals, products and services in North America (Minneapolis Convention Center)
2020 Risk Management Academy: Head to Federated in Edina for their complimentary Risk Management Academy so you can learn to prevent the losses chipping away at your bottom line (Federated, Edina)
We hope to see you in April! It will be a jam-packed week with a lot of Electrical Industry excitement.
*The Millennium Hotel, Minneapolis is located within walking distance through the skyway from the Minneapolis Convention Center.
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