Reflecting on the Association's History

by Clara Albert, CAE, Executive Director

I can hardly believe that it has been 2 years since the Electrical Association revealed a new brand identity to the electrical industry. May of 2020, there was a change in the news story from COVID restrictions to an exciting future for the Electrical Association. We wanted to come out of a pandemic ahead and thriving (onward and upward) and we did just that. Thank you to the forward thinking leaders of this organization who continue to keep EA relevant, necessary and successful so all electrical contractors have a partner and a resource in this crazy world. 

The rebrand was initiated during our 2019 Strategic Planning session where the need for a refresh was determined. The new logo was inspired by a closed circuit and is representative of safety and connectivity. The mark is off kilter indicating a state of motion and a drive for excellence. The metallic copper represents copper wire, the solid blue honors our previous identity and the optimistic green is a nod to sustainability. The new logo also forms a Delta inside the three pillars. 

We wanted to take a moment to celebrate the 2-year anniversary of our new identity while reflecting back on our history. This Association has always had a foundation that has been solid and strong allowing for innovation and growth. Representing electrical contractors for 94 years is extremely impressive. 

During the rebrand we identified our essential value – the conduit. (1) a way of connecting two places, systems, etc. (2) a way of connecting two people or organizations (3) something that carries or moves information. For over 90 years, the Electrical Association has been supporting contractors in Minnesota and beyond. Offering access to what electrical contractors need to succeed and thrive in today’s marketplace. The Electrical Association serves as a conduit to information, education, connections and protection.  Remaining true to our essential value as we develop new strategies for the future is vital. 

Looking Forward

Leadership of EA met this past April to hold the next Strategic Planning session. The visioning that occurred was top notch and we are ecstatic as a team to dive in and execute. The five main goals include the following:

(1) Future Workforce
Contractors have access to a large population of skilled workers 

(2) Code Leadership
Explore EA contractors having a voice in the development and implementation of the electrical code 

(3) Education
Provide educational opportunities for members and their employees to obtain critical training they need to prosper 

(4) Advocacy and Action
The voice and interests of electrical contractors is heard and represented with state legislators, regulators, and industry stakeholders 

(5)  Contractor Perception
Customers value EA member companies as safe, efficient and professional  


The Vision created for EA 

Electrical Association member contractors deliver the highest quality, safest, most efficient and innovative services. The efforts put into the 5 goals listed above will help our vision become a reality. 

You will learn more about how you can help and benefit from all of these initiatives as we move through them. 

Thank you to everyone who has supported us over the years with your membership dollars, your business, and your time. Many companies have been with us at least 40 years, and there are many more who have been with us for 30, 20, and 10 years! When the average association membership is about 5 years, we are very proud that our members are so loyal to us! 


Looking Back

If you've been around more than a couple of years, you might remember some of our logos. We thought it would be fun to look back on how our brand has changed over the years.